Meet the Team is a blog feature that highlights one of Spark Event Management's talented staff members. This month we talk to Event Manager Alexandra about her role at Spark, what is surprising about her work and how she landed in Calgary.
1. What is your full name?
2. Where were you prior to Spark?
Working in Selkirk, Manitoba as a Marketing Coordinator for Sunova Credit Union. I was there for just over four years and was one of three people in the Credit Union's in-house marketing department. Sunova doesn't use an agency, so I was involved in all aspects of the organization's marketing and communications from campaign planning and development to advertising copywriting, managing the community investment program as well as event planning.
3. How did that work prepare you for working at Spark?
While working for Sunova, I was largely involved in planning the annual staff appreciation night. This gave me a taste of event planning and led me to pursue event management fulltime. My background in marketing and communications has also helped me in designing marketing materials for events, writing scripts for speakers as well as preparing a variety of other pre-event marketing materials. More importantly, it taught me to juggle multiple projects all at once and be able to manage varying deadlines, priorities and stakeholders.
4. What is the most surprising thing about the event industry?
It's not like the movies (sorry Jennifer Lopez). It's a lot of work and long hours. You rarely see what happens behind the scenes at an event (including one time when we tried to get a printer through airport security just so we would have it onsite).
5. What is something most people don't know about you?
I have incredibly curly hair and spend a lot of time trying to make (and keep) it straight.
6. Describe yourself in three words.
Determined. Hard Working. Wine lover
7. Describe your work at Spark in one sentence.
Busy but fun!
8. What is a typical "day in the life" of you look like?
One of the greatest things about being an event manager is that each day is different from the next. On a daily basis, I work on a variety different projects and events. From booking entertainment to deciding on a menu to creating an email blast, nothing ever really stays the same day to day.
9. What is the single best thing about your job?
Working with some really great clients and getting to meet all of the awesome people that attend their events.
10.What do you want people to know about Spark that they might not glean from the website?
We take the time to get to know each client/organization we work with and personalize their event so it positively reflects and represents that organization.